Blank Street
Blank Street - Coffee Culture
In 2023, we partnered with Blank Street Coffee to redefine their digital footprint and extend their reach beyond the streets. From a buzzing coffee shop to a digital experience as seamless as their blueberry matcha.
Client
Blank Street
Service
Website, Branding, Strategy
Year
2024
Location
Manchester, UK
Creative Brief
Project Goals
To create a digital experience that embodies Blank Street Coffee’s mission to make great coffee accessible, while driving both in-store and online engagement.
Success Metrics
☕ Increased Online Orders: A measurable 50% growth in online coffee orders within the first six months of the website’s launch, reflecting the effectiveness of the seamless digital ordering experience.
📈 Higher Loyalty Program Sign-ups: A 35% boost in loyalty program enrollments as a direct result of the intuitive sign-up process and integrated promotions on the website.
📍 Improved Local Search Rankings: Achieving top 3 rankings for “coffee near me” searches in 90% of Blank Street’s store locations, driving more in-store traffic.
📲 Enhanced Social Media Engagement: A 60% increase in social media engagement (likes, shares, comments) fueled by user-generated content, seasonal campaigns, and seamless links between the website and social platforms.
🌟 Stronger Customer Retention: A 25% rise in repeat visits from customers tracked through loyalty data, indicating success in building a community of loyal coffee lovers.
