Pariah Hair
Pariah: The Ultimate Brand Strategy
Pariah Hair, founded by the visionary Reece Beak, is shaking up Manchester’s grooming scene with its bold, unapologetic vibe. Located at 186 Deansgate, this hotspot isn’t just about haircuts – it’s about crafting confidence and style. Whether you're after a sharp skin fade, a classic cut, a beard trim, or a total restyle, Pariah delivers precision with an edge. With a stellar 5.0 rating from 149 glowing reviews, it’s clear that clients can’t get enough of the top-tier cuts and laid-back, friendly atmosphere. Pariah Hair isn’t just a barbershop – it’s where Manchester groomsmen level up.
Creative Brief
Project Objectives
We joined forces with Manchester’s boldest barbershop, Pariah Hair, to create something unforgettable. Our mission? To sharpen their brand and build a digital presence that grabs attention and keeps it. We got stuck in—designing a slick, easy-to-use website and crafting fresh branding that screams individuality. The result? More bookings, more engagement, and a brand that owns the barber game in Manchester. We didn’t just create a look; we delivered results that helped Pariah Hair leave a lasting mark.
Success Metrics
Increased Website Traffic → 35% increase within first 90 days
A noticeable uptick in visitors, indicating the website is attracting and engaging more users.
Higher Engagement Rates → Average time spent on key pages increased by 25%
Increased interaction with site content, such as longer time on page, higher click-through rates (CTR).
Improved Conversion Rates → Appointment bookings through the site surged by 19.5%
More site visitors taking desired actions, email sign ups, purchasing products and booking appointments.
Brand Recognition Growth
Enhanced visibility & positive sentiment across social media, leading to a stronger online presence.
Sustained Audience Growth
A steady increase in followers, bookings & customers, showcasing the long-term effectiveness of the branding.
